Clay Shirky: ‘Paywall will underperform – the numbers don’t add up’

…if you are 25 or younger, you’re probably already reading this on your computer screen. “And to put it in one bleak sentence, no medium has ever survived the indifference of 25-year-olds.”

PR stunt or the new journalism?: The titans of public relations are going direct to viewers and readers

In generating their own video and text-based digital content on behalf of clients, PR agencies are not only taking the bread from the table of a weakened advertising sector but encroaching onto the old territory of television and press companies.

I came across this article of how Apple is selectively implementing HTML5 and putting out a lot of disinformation about following standards.

Apple is hyping HMTL5 again, this time with a new website purporting to show open web development in action. But the company’s standards-following rivals have pointed out the Jobsian site is peddling nonsense.

Apple’s HTML5 ’standards’ hype debunked • The Register

Their ship is already sinking. Mobile is the next thing, and they need to wake up and smell the coffee, they represent a minor percentage of the market. The rest are all jumping in on open standards. Even Nokia has now made the Symbian OS open source. Other large players are beginning to realise it is in their benefit to follow open standards, because no one company is ever going to corner the market on technology. There will be always a new player out of no where. And the best way to control the competition is to ensure that the market follows the agreed open standards. Those who don’t live up to the standard, will whither and die, because the end user will have a substandard experience. Because what are the content developers going to develop for? Why the largest market / platform there is of course! Why else did Microsoft’s vision of things hold dominance for so long? Because they had the largest platform / market share. But that is no longer the case. The platforms that people access their information is rapidly diversifying, and so Microsoft have been caught napping. They thought there was no end in sight for the dominance of the desktop platform. Then along comes mobile. Bam! Now its a desperate catch up, which they will never do. Their worst nightmare is being realised. Linux is becoming dominant on mobile, largely thanks to Android. How can a commercial OS developer like Microsoft compete against a free OS like Linux? Answer, they can’t! So we come to Apple’s tactics. Build a jailed platform and broadcast propaganda. Hey fine for the fanatic converts, but they are fools to think they will ever win any sort of platform or market dominance like Microsoft ever did. So their pick and choose implementation on HMTL5 will ultimately backfire on them as it did with Microsoft and earlier web standards. Developers will curse their name, and develop for them second, if at all. They will ultimately be force to also play catch up.

Steve Jobs and Apple are not the only ones Adobe have to worry about when it comes to the future of Flash. There are veritable legions of everyday web developers willing, and eager to ditch Flash.

There is now, less and less reason to use Flash on a website as the new HTML5  standard is starting to be implemented by the browser vendors. How does HTML 5 sound the death knell for Flash? Let’s list some of the major features of both side by side.

So as you can see all bases are covered. But, HTML5’s ascendancy is all dependent upon browser implementation. Again we’re heading into an era of competing browser technologies as some browser vendors choose differing implementations. HTML5 video is a good example. FireFox only supports, the Ogg Theora format, while the others are going with H.264. This hardly makes developers’ or content providers’ lives easy.

But somewhere along the way, everything will harmonize. And at that point, Flash will be history. It’s inevitable. Why would you mess about with a third party plugin when the browser will natively do all the things you require?

Multiple file uploads were for a long time a reason to have Flash on your site. It was just so frustrating to use standard HTML forms to upload multiple files. You had to select each individual file one at a time. But now, along comes HTML5 with multiple file upload. Progress indicators are now also possible. There is even an example of a drag and drop multiple file upload. The future of useful web applications is bright, but Flash won’t be there.