Clay Shirky: ‘Paywall will underperform – the numbers don’t add up’
…if you are 25 or younger, you’re probably already reading this on your computer screen. “And to put it in one bleak sentence, no medium has ever survived the indifference of 25-year-olds.”
In generating their own video and text-based digital content on behalf of clients, PR agencies are not only taking the bread from the table of a weakened advertising sector but encroaching onto the old territory of television and press companies.
Paywall will underperform
July 7th, 2010 |
