What’s Your Bounce Rate?
Thursday, July 10th, 2008Bounce Rate is a term which is often used to measure a website's audience engagement. It is the percentage of initial visitors who leave your site after arriving at the entry page, without viewing other pages on your site. Google Analytics is a tool that can help you determine your bounce rate.
A low bounce rate means that visitors are exploring your website in greater detail. This can be inferred to mean that they are more engaged with your content.
Further detail and supporting links can be found on the DoshDosh.com article:
How to Analyze and Improve the ‘Bounce Rate’ for Your Website
Dosh Dosh is a blog offering internet marketing and blogging tips, alongside social media strategies. Best consumed by bloggers, entrepreneurs, web publishers, marketers, freelancers and small business owners.
