After reading Web socialites succumb to ‘Facebook fatigue’ -
February 22, 2008, I'm no really surprised at all. I have been involved in a number of social networking sites now, MySpace, Tribe, LinkedIn, OpenBC and a host of art sites, that when I joined Facebook, I found their host of add on applications quite annoying. I did like its interface far better than MySpace's terrible and ugly chaos. But after a while, I found that it offered nothing really new. It was painful to build up a profile from scratch again, when I'd already done it so many times before.
This is where the VRM (Vendor Relationship Management) project is interesting. Instead of all of your personal information being locked away in someone's proprietary platform, your data stays with you. Which means you retain ownership and control over it, and you don't have to go through the painful process of rebuilding it, every time you are invited to some "new" social network.
Adriana Lukas blogs regularly on the subject.
Tags: Facebook, social networks, vendor relationship management, vrm
