Internet ad spending has overtaken TV for the first time, according to figures released by the Internet Advertising Bureau (IAB) today.

Guy Phillipson, chief executive of the IAB, said: “Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions.”

TV revenues fell 16.1%, according to the figures, meaning it has lost its status as the medium with the biggest market share to the one that had the smallest share only six years ago.

Online now has a 23.5% market share compared to TV’s 21.9%.

PricewaterhouseCoopers online advertising expert Eva Berg-Winters said “Perhaps surprisingly, a slowing economy has accelerated the migration to digital technology and hence the continuing shift from more traditional forms of advertising to online, which promises return on investment and measurability in a period of instability. The only certainty is that this transgression demands fundamental structural change of business models across all industries.”

The marketing director Lindsey Clay of Thinkbox, a UK commercial TV marketing body is one of those who doesn’t want to see their business model change.

The original articles here:

Internet outstrips TV but total ad spend plummets 17%

Online advertising spend ’surpasses TV’

I have the good fortune to have a number of interesting clients who are often writing about bleeding edge topics, especially in the realms of digital media, marketing and communication.

Alan Moore, a mobile and engagement marketing expert is currently writing a new book, “No Straight Lines”. I’ve been privileged to have a read of one his drafts. There were a number of points he raised in his writing that I found very topical with regards to recent media stories.

“In Audience Atomization Overcome Rosen writes In the age of mass media, the press was able to define the sphere of legitimate debate with relative ease because the people on the receiving end were atomized connected “up” to Big Media but not across to each other. And now that authority is eroding.

This ability to connect, to go round, over, under and through what were for years barriers to information are the means by which we challenge the authority of mainstream media.”

But the push is on to stop this, as Opennet.net sets out to show by listing all of the available internet filtering techniques and which countries are currently using them. It would appear the trend is on the rise.

Australia is currently the test case, and all other “democratic” Western countries are watching with interest. Governments have a tendency to copy each others legislation, especially if one sets a precedent.

…election rigging? No, finding out about it.

The above CensorDyne advert from GetUp!, a non-partisan lobby group, was created with the intent that it would be aired where possible in Australia to try to get their message across to Australian legislators. One of the aims of the CensorDyne campaign was to have the advertisement aired on every Qantas flight. However this week Qantas refused to run the CensorDyne ad claiming they have a policy of not airing political material. However this response has been called into doubt as the airline has perviously air political satire. But most telling of all, David Epstein, a Qantas executive with close links to Prime Minister Kevin Rudd has dismissed suggestions that he personally barred an anti-internet censorship advertisement from airing on flights to Canberra.

These same “democratic” governments who have long been critical of the likes of Chinese Net censorship, are the very same governments who are looking at the very same technology for their own use, and in some instances, purchasing that same technology (software).

It is true what you say. This new networked world is very empowering, and that is precisely what the “establishment” do not want – a very public forum of discussion, debate, criticism, parody and outing is not welcome.

And that establishment is the corporates who pull the strings of government.

“Funny that, and of course we had the whole ‘cash for questions’ issue in the UK, and then recently four Lords again using their influence, so it is claimed, to change legislation to the benefit of companies in exchange for large amounts of cash.”

What we face is similar to the great American land rush of the 1800’s. People streamed Westwards to claim their bit of turf, at the expense of those already there (digital natives) and set up their own little “utopias”, hence the Wild West. And indeed many times I have read the internet equated with this.

But it was not too long before “authority” and regulation caught up with everyone, and that being because big business interests moved in – Ranchers, Railroads, Mining.

Question is, will WE manage to establish some sort of Digital Constitution, or Bill of Rights to our own data before we are filtered or locked out?

Or rather the question is, will WE take the time to properly inform and educate ourselves about this technology that we use?

While perhaps we despise malware authors and others out to steal our bank account details, defraud us and cause general selfish havoc, and provide the “establishment” further excuses to lock the Net (mobile or static), these malicious persons are actually forcing people not to take their data for granted.

But there remains that question. Will people be lazy, and not take personal responsibility and run to the open arms of the “establishment” for protection from the internet nasties, or will make the effort to become better educated?

In a moment of synchronicity, following my post about a projected increase of internet marketing budgets I discovered an article about internet marketing costs.

Ian Lurie has some put forward a basic out line of realistic costs for internet marketing.

Strangely many businesses still have expectations that internet marketing costs next to nothing. As they say, you get what you pay for.

Sixty percent of chief marketing officers (CMOs) intend to spend more than half of their total budgets on internet marketing in the next 12 months, a new survey has found.

This is likely to result in a decline in expenditure on more traditional channels of marketing, the poll by Rackspace indicated. The survey found that out of 130 marketing bosses, 61 per cent will make the online medium their biggest outlet in 2009, despite 40 per cent saying they have had difficulties in the past due to technical problems, New Media Age reports.

However, the majority of respondents said they believed the effectiveness of social networking campaigns in an online strategy was limited, with only 35 per cent of CMOs stating that they thought the online medium offered the best results transparency.

Furthermore, the survey showed that not enough marketers are considering website performance when rolling out new campaigns – fewer than half (48%) of respondents said that they took steps to make sure their websites could cope with higher traffic levels when running an internet marketing campaign.

Last month, TNS Media Intelligence research found that US advertising spending was on the decline, with a 1.6 per cent drop during the first half of 2008.

However, online advertising was one of the few sectors that bucked the trend, with spend increasing by eight per cent. A recent eMarketer report suggested that spending on search marketing in the UK will rise to more than £2 billion by the end of this year. While in the U.S., a recent study commissioned by the American Marketing Association and carried out by the Fuqua School of Business at Duke University revealed that US business-to-business product marketers intend to increase online spending by 12.87 per cent in the next 12 months, eMarketer reports.

Dean DeBiase of TNS remarked: "It appears marketers are placing an emphasis upon enhanced efficiencies for their brands and the ability to engage with well-defined audiences to ensure ever greater return on investment."

The internet has moved from being a novelty to integral part of our daily lives. Channel 4 interview the inventer of the World Wide Web, Sir Tim Bernes-Lee about the role of government and business in the internet. It is his desire to see the internet remain an open platform of communication and not monopolized or restricted.

The annual McAfee Virtual Criminology Report was released yesterday warning of a rise in international cyber spying, labelling it the single biggest threat to digital security.

McAfee estimates 120 countries are now using the Internet for Web espionage operations.

Cyber-attacks on private and government Web sites in Estonia in April and May this year were "just the tip of the iceberg", the report warned.

Estonia said thousands of sites were affected in attacks aimed at crippling infrastructure in a country heavily dependent on the Internet.

As well as communications, everything from stock orders, inventory checks, banking and salary payments are all made electronically the world over.

Ian Grayson suggests in his post "Email – what if the flow just stopped?", that we should not be relying souly upon digital records but also keep some back up methods of the traditional and papery kind, in the event that anything drastic should happen. At least business will be able to continue in some manner rather than completely grind to a halt.