Internet ad spending has overtaken TV for the first time, according to figures released by the Internet Advertising Bureau (IAB) today.

Guy Phillipson, chief executive of the IAB, said: “Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions.”

TV revenues fell 16.1%, according to the figures, meaning it has lost its status as the medium with the biggest market share to the one that had the smallest share only six years ago.

Online now has a 23.5% market share compared to TV’s 21.9%.

PricewaterhouseCoopers online advertising expert Eva Berg-Winters said “Perhaps surprisingly, a slowing economy has accelerated the migration to digital technology and hence the continuing shift from more traditional forms of advertising to online, which promises return on investment and measurability in a period of instability. The only certainty is that this transgression demands fundamental structural change of business models across all industries.”

The marketing director Lindsey Clay of Thinkbox, a UK commercial TV marketing body is one of those who doesn’t want to see their business model change.

The original articles here:

Internet outstrips TV but total ad spend plummets 17%

Online advertising spend ’surpasses TV’

You know its strange how some people think that the internet, with all of its interactivity, user colabration and social networking, is the place more of the same old, pump and dump.

The Smarthouse post, “Banned Freeview Video Reappears On New Web Sites”, explains how Freeview requested YouTube to pull a parody video of their advertisement. Freeview are promoting an internet TV service, where you can watch, as the parody puts it, more of the same old stuff that you can see on the standard free to air TV stations, but wait for this, you still can’t skip the ads.

And so now in true internet justice the same banned ad is now appearing again on many more sites on the internet. It reminds me of 2Clix’s attempts to stiffle public opinion. Some people just don’t have a clue.

Here’s the clip.

Just when I’d thought most ill conceived internet censorship laws, New Zealand tops them with this one.

Section 92A of the Copyright Amendment Act forces the removal of material from websites following any accusation of breach of copyright, even if it was not proven. However, it is up to the ISPs to play proxy policeman.

It is a growing trend of governments worldwide to force ISPs to do their dirty work in censoring online discussion and to pay lip service to large corporations. Something I predicted over a year ago.

But the question that remains to be answered, is whose side will the ISPs take?

Our politians (law makers, a good joke) are lacking any real understanding or education when it comes digital society which shows in the headline grabbing polices they tout and hair brained legislation they are ever so quick to ram through their assemblies without any informed community consultation.

Much of these numb skull ideas seem to be pushed by the major media outles. I have increasingly seen “journalists” complaining on their media websites about the blogsphere appropriating their content. I agree it is only fair that original source be cited. However, these same whining journos say nothing of the fact that modern journalism is increasingly turning to and drawing from the same digital pool that bleat about their content disappearing into.

“Airline passenger tweets about jet crash landing“, “Facebook community protests change in TOS”, all make it into the mainstream media these days.

More on the situation and community action can be read in this article… if it hasn’t been removed in breach of copyright that is.

NZ blogs in copyright law blackout demo

WordPress by default is set up with only one ping service. But you can add more to increase your chances of extra traffic. In my convoluted internet wanderings while searching on various WordPress plugins I came across the WordPress Ping Blogging List from Breeze Media. The list and the instructions on how to use it can be found on their website. It is a good tip that will help a lot with SEO.

As a footnote, I’ve now found an more extensive XML-RPC list of sites on OptimizeYourWeb.net.

A NEW type of internet that can send information in deep space has been successfully tested by NASA.

The technology sent dozens of images from a NASA spacecraft to Earth
over 32.4 million km – almost ten times the distance between Earth and
the moon.

This deep space internet may one day be used to transmit messages at the speed of light between planets.

Now spammers can find you no matter what corner of the universe you live in.

http://www.news.com.au/technology/story/0,25642,24675320-5014239,00.html

In a moment of synchronicity, following my post about a projected increase of internet marketing budgets I discovered an article about internet marketing costs.

Ian Lurie has some put forward a basic out line of realistic costs for internet marketing.

Strangely many businesses still have expectations that internet marketing costs next to nothing. As they say, you get what you pay for.

Sixty percent of chief marketing officers (CMOs) intend to spend more than half of their total budgets on internet marketing in the next 12 months, a new survey has found.

This is likely to result in a decline in expenditure on more traditional channels of marketing, the poll by Rackspace indicated. The survey found that out of 130 marketing bosses, 61 per cent will make the online medium their biggest outlet in 2009, despite 40 per cent saying they have had difficulties in the past due to technical problems, New Media Age reports.

However, the majority of respondents said they believed the effectiveness of social networking campaigns in an online strategy was limited, with only 35 per cent of CMOs stating that they thought the online medium offered the best results transparency.

Furthermore, the survey showed that not enough marketers are considering website performance when rolling out new campaigns – fewer than half (48%) of respondents said that they took steps to make sure their websites could cope with higher traffic levels when running an internet marketing campaign.

Last month, TNS Media Intelligence research found that US advertising spending was on the decline, with a 1.6 per cent drop during the first half of 2008.

However, online advertising was one of the few sectors that bucked the trend, with spend increasing by eight per cent. A recent eMarketer report suggested that spending on search marketing in the UK will rise to more than £2 billion by the end of this year. While in the U.S., a recent study commissioned by the American Marketing Association and carried out by the Fuqua School of Business at Duke University revealed that US business-to-business product marketers intend to increase online spending by 12.87 per cent in the next 12 months, eMarketer reports.

Dean DeBiase of TNS remarked: "It appears marketers are placing an emphasis upon enhanced efficiencies for their brands and the ability to engage with well-defined audiences to ensure ever greater return on investment."

Social networking sites are enticing more people to them than porn sites. A recent study by Bill Tancer, a self-described "data geek" and General Manger of the Internet tracking company Hitwise, has concluded that porn searches have gone flaccid while people seem to be more interested in social intercourse. He said surfing for porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.

“As social networking traffic has increased, visits to porn sites have decreased, young users spend so much time on social networks that they don't have time to look at adult sites.” Tancer said.

Tancer, in his new book, "Click: What Millions of People are Doing Online and Why It Matters", said analyzing web searches did not just reflect what was happening online but gave a wider picture of society and people's behavior. 

Tancer said the change in communication patterns was one of the most noticeable shifts in society in the past five years — a key point for marketers seeking to learn about their audiences.

In terms of behaviour, Tancer says his study also shows searches for anti-depression drugs spike around Thanksgiving, people are more interested in tropical storms since Katrina.

Tancer said the current obsession with celebrities was also reflected through web data, with celebrity websites garnering more attention than sites devoted to religion, politics, well-being and diets combined – and there is no sign that this is waning.

This celebrity mentality had also overlapped into the November presidential election in the United States with surfers looking for images of Republican vice presidential candidate Sara Palin rather than looking for her policies.

"A lot of the focus around the candidates in general is image based. People want to know how tall Barack Obama is and also to search for their families," he said.

The internet has moved from being a novelty to integral part of our daily lives. Channel 4 interview the inventer of the World Wide Web, Sir Tim Bernes-Lee about the role of government and business in the internet. It is his desire to see the internet remain an open platform of communication and not monopolized or restricted.

A very interesting article about how our technologies change our ways of thinking and attention span. Can you complete the article without clicking or looking off elsewhere?

What is the internet doing to our brains? by Nicholas Carr.