In his white paper “The Black Gold of the 21st Century – Social Data Flows & Analytics”, Alan Moore states that it is expected by 2015, five billion people will be connected to the internet via a mobile device.

This won’t please Mr. Murdoch one bit after all of the money that his News Corp paid out for MySpace as it seems destined to slip in relevance. It appears to be typical old school media thinking, buy and dominate. The part of the story that the old dinosaurs seem to fail to understand is that given the pace of technology developments these days, innovation is the key to the game.

Why did Facebook rise to become so popular and overtake MySpace? Because it offered new and easier ways to connect with people, and manage those connections. The same will happen again as mobile media comes to the forefront of the consumer market.

Peoples needs and expectations continue to change as the technology they use changes, which at this point, is only quickening.