Internet ad spending has overtaken TV for the first time, according to figures released by the Internet Advertising Bureau (IAB) today.

Guy Phillipson, chief executive of the IAB, said: “Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions.”

TV revenues fell 16.1%, according to the figures, meaning it has lost its status as the medium with the biggest market share to the one that had the smallest share only six years ago.

Online now has a 23.5% market share compared to TV’s 21.9%.

PricewaterhouseCoopers online advertising expert Eva Berg-Winters said “Perhaps surprisingly, a slowing economy has accelerated the migration to digital technology and hence the continuing shift from more traditional forms of advertising to online, which promises return on investment and measurability in a period of instability. The only certainty is that this transgression demands fundamental structural change of business models across all industries.”

The marketing director Lindsey Clay of Thinkbox, a UK commercial TV marketing body is one of those who doesn’t want to see their business model change.

The original articles here:

Internet outstrips TV but total ad spend plummets 17%

Online advertising spend ’surpasses TV’

You know its strange how some people think that the internet, with all of its interactivity, user colabration and social networking, is the place more of the same old, pump and dump.

The Smarthouse post, “Banned Freeview Video Reappears On New Web Sites”, explains how Freeview requested YouTube to pull a parody video of their advertisement. Freeview are promoting an internet TV service, where you can watch, as the parody puts it, more of the same old stuff that you can see on the standard free to air TV stations, but wait for this, you still can’t skip the ads.

And so now in true internet justice the same banned ad is now appearing again on many more sites on the internet. It reminds me of 2Clix’s attempts to stiffle public opinion. Some people just don’t have a clue.

Here’s the clip.